Rob Czapiewski

EVALUATION

With my project I wanted to create a brand identity, and I am fairly satisfied with my logo; I feel it is versatile enough to be used in many different formats, and I would like to see the logo come to life through more promotional features, and I would have liked to produce a physical item, perhaps a 3d metal sculpture.

I feel that given the 3d weight of the logo, I would like to produce a series of promotional posters for the club, which would be a better way to introduce the brand. If I were to make a sculpture of the logo, it could be placed in different locations and photographed- perhaps in similar east London locations, or/ and industrial locations, to set the tone.

 

 Equally I could shoot a more broad variety of locations, to reach out to more people, but shot in the same tones/ style- this way I can still target a particular electro music audience, but the sub categories (drum and bass, dub step etc) , but not to be so broad as to target mainstream house music audiences etc. the poster series I produced will be easier to visualize with a promotional series seen first.

 

 I would like to take the time to invest in some model making equipment and develop some skills, so I can produce the exact scenes that I want, and create more organic wood/ stone looking sculptures to intertwine with the existing metal works in my models.

 

I would like to experiment with altering miniature people models, similar to the work of slinkachu, but with my own twist on the style. I am happy with the typographic choices made on the posters, but would like to invest in a couple of good quality premium fonts, and attempt to create my own, unique to the brand. I wanted the posters to have a flat black background to accentuate the photography, but I feel that I can be too flat by working like this, and should experiment more to make everything flow- this could be achieved by developing the logo poster series, as previously stated.

 

For me, every different thing made for the brand, grows the brand and makes it feel more real, so I’d like to create a webpage for the club. I did not have time to print the posters while in London, but now I would like to take the time to print the posters and take put them up in locations such as shoreditch and take some photos, and ask people what they think of the poster/ if they would go, as if it were a real club, based on the visual identity.

 

 


These are the final layouts for my posters. The front side is halved in two, with the left showing the club line up for May 11th, the launch party of “cache chapters 01”, which would be the first compilation album that the club would produce monthly. I used the hand image at the top, to have some connection with the main image on the reverse side, so that the series shows consistency, and the hand coming out of the ground will hopefully connect with the pipe coming from the ground, to continue the sense of underground eruption. The statue arm with a lantern give a sense of being alone, searching through the darkness..this can make the viewer feel both nervous and excited- knowing what kind of think to expect, but there is still an air of mystery..
On the right the logo stands large and proud at the head of the poster- i modified the logo to give it tones of creamy greens especially for this poster/ series. I wrote a paragraph inviting the public to the launch party, noting that it would be a 24 hour party- this is a feature that often draws me to clubs in london, as it usually means you can have a long night out and get a train home in the morning. I’ve noticed red stripe become more and more popular, especially in the shoreditch area at venues such as cafe 1001, so i added this as a sponsor which also makes the brand identity easier to visualise. the image of the futuristic looking chair almost goes back to the car concepts of the mind being the driver and the body the car, inviting you to sit down and drive your body through the 24 hour journey.
The reverse side shows the listings for the whole of may. These are a mix of my own favourite artists, and others that suit. For the 16th, the listings are shorter than other nights; this is because its a wednesday, so it is a mid week shorter night than usual, with less acts, but is a more chilled out night, not as intense as other nights. This also works well as the short listings  for the longer pipe section of the image.
The image leaves the most space in the page towards the right- so here i placed all the additional information as it was easiest to navigate to. For the small print i used an orange for the font to correspond with the bronze pipe, and also to make the smallest type stand out a bit. Above are the logo and beer sponsor, so all the information is is one place. 
The main typeface used was “Orator”, a monospaced typeface designed with the notion that capitals and small capitals are clearer than uppercase and lowercase letters, so it is easier to read than the italic Goudy old style font- and i think such a font would only be suitable once the brand identity is far more established, not for an early design series. The bullet operator’s following the names of the acts helps to align the information, and additional features like this are effective on a flat background with just the one image. I used Molot for the numbers- the font is a russian style font, so wasn’t suitable to use for other text, but worked well as a bold blocky font for the numbers. These are the final layouts for my posters. The front side is halved in two, with the left showing the club line up for May 11th, the launch party of “cache chapters 01”, which would be the first compilation album that the club would produce monthly. I used the hand image at the top, to have some connection with the main image on the reverse side, so that the series shows consistency, and the hand coming out of the ground will hopefully connect with the pipe coming from the ground, to continue the sense of underground eruption. The statue arm with a lantern give a sense of being alone, searching through the darkness..this can make the viewer feel both nervous and excited- knowing what kind of think to expect, but there is still an air of mystery..
On the right the logo stands large and proud at the head of the poster- i modified the logo to give it tones of creamy greens especially for this poster/ series. I wrote a paragraph inviting the public to the launch party, noting that it would be a 24 hour party- this is a feature that often draws me to clubs in london, as it usually means you can have a long night out and get a train home in the morning. I’ve noticed red stripe become more and more popular, especially in the shoreditch area at venues such as cafe 1001, so i added this as a sponsor which also makes the brand identity easier to visualise. the image of the futuristic looking chair almost goes back to the car concepts of the mind being the driver and the body the car, inviting you to sit down and drive your body through the 24 hour journey.
The reverse side shows the listings for the whole of may. These are a mix of my own favourite artists, and others that suit. For the 16th, the listings are shorter than other nights; this is because its a wednesday, so it is a mid week shorter night than usual, with less acts, but is a more chilled out night, not as intense as other nights. This also works well as the short listings  for the longer pipe section of the image.
The image leaves the most space in the page towards the right- so here i placed all the additional information as it was easiest to navigate to. For the small print i used an orange for the font to correspond with the bronze pipe, and also to make the smallest type stand out a bit. Above are the logo and beer sponsor, so all the information is is one place. 
The main typeface used was “Orator”, a monospaced typeface designed with the notion that capitals and small capitals are clearer than uppercase and lowercase letters, so it is easier to read than the italic Goudy old style font- and i think such a font would only be suitable once the brand identity is far more established, not for an early design series. The bullet operator’s following the names of the acts helps to align the information, and additional features like this are effective on a flat background with just the one image. I used Molot for the numbers- the font is a russian style font, so wasn’t suitable to use for other text, but worked well as a bold blocky font for the numbers. 

These are the final layouts for my posters. The front side is halved in two, with the left showing the club line up for May 11th, the launch party of “cache chapters 01”, which would be the first compilation album that the club would produce monthly. I used the hand image at the top, to have some connection with the main image on the reverse side, so that the series shows consistency, and the hand coming out of the ground will hopefully connect with the pipe coming from the ground, to continue the sense of underground eruption. The statue arm with a lantern give a sense of being alone, searching through the darkness..this can make the viewer feel both nervous and excited- knowing what kind of think to expect, but there is still an air of mystery..

On the right the logo stands large and proud at the head of the poster- i modified the logo to give it tones of creamy greens especially for this poster/ series. I wrote a paragraph inviting the public to the launch party, noting that it would be a 24 hour party- this is a feature that often draws me to clubs in london, as it usually means you can have a long night out and get a train home in the morning. I’ve noticed red stripe become more and more popular, especially in the shoreditch area at venues such as cafe 1001, so i added this as a sponsor which also makes the brand identity easier to visualise. the image of the futuristic looking chair almost goes back to the car concepts of the mind being the driver and the body the car, inviting you to sit down and drive your body through the 24 hour journey.

The reverse side shows the listings for the whole of may. These are a mix of my own favourite artists, and others that suit. For the 16th, the listings are shorter than other nights; this is because its a wednesday, so it is a mid week shorter night than usual, with less acts, but is a more chilled out night, not as intense as other nights. This also works well as the short listings  for the longer pipe section of the image.

The image leaves the most space in the page towards the right- so here i placed all the additional information as it was easiest to navigate to. For the small print i used an orange for the font to correspond with the bronze pipe, and also to make the smallest type stand out a bit. Above are the logo and beer sponsor, so all the information is is one place. 

The main typeface used was “Orator”, a monospaced typeface designed with the notion that capitals and small capitals are clearer than uppercase and lowercase letters, so it is easier to read than the italic Goudy old style font- and i think such a font would only be suitable once the brand identity is far more established, not for an early design series. The bullet operator’s following the names of the acts helps to align the information, and additional features like this are effective on a flat background with just the one image. I used Molot for the numbers- the font is a russian style font, so wasn’t suitable to use for other text, but worked well as a bold blocky font for the numbers. 


These images were produced as additional features for the front of the poster, or to add to any future imagery if the corresponding images were smaller than the large one shown in my final poster, as i wouldn’t want the layout to remain the same for each piece. The images using statues work as additional pieces as they are easily recognisable as statues and the human shape, with familiar objects. The darkened machine looking object works as it is recognisable as being a machine with pistons etc..but it’s purpose does not seem apparent so is still some what alien..
This concept should be applied to the statues for any future pieces- i would prefer the statues to be somewhat mutated or intertwined with another object or material, to make it seem less conventionalThese images were produced as additional features for the front of the poster, or to add to any future imagery if the corresponding images were smaller than the large one shown in my final poster, as i wouldn’t want the layout to remain the same for each piece. The images using statues work as additional pieces as they are easily recognisable as statues and the human shape, with familiar objects. The darkened machine looking object works as it is recognisable as being a machine with pistons etc..but it’s purpose does not seem apparent so is still some what alien..
This concept should be applied to the statues for any future pieces- i would prefer the statues to be somewhat mutated or intertwined with another object or material, to make it seem less conventionalThese images were produced as additional features for the front of the poster, or to add to any future imagery if the corresponding images were smaller than the large one shown in my final poster, as i wouldn’t want the layout to remain the same for each piece. The images using statues work as additional pieces as they are easily recognisable as statues and the human shape, with familiar objects. The darkened machine looking object works as it is recognisable as being a machine with pistons etc..but it’s purpose does not seem apparent so is still some what alien..
This concept should be applied to the statues for any future pieces- i would prefer the statues to be somewhat mutated or intertwined with another object or material, to make it seem less conventionalThese images were produced as additional features for the front of the poster, or to add to any future imagery if the corresponding images were smaller than the large one shown in my final poster, as i wouldn’t want the layout to remain the same for each piece. The images using statues work as additional pieces as they are easily recognisable as statues and the human shape, with familiar objects. The darkened machine looking object works as it is recognisable as being a machine with pistons etc..but it’s purpose does not seem apparent so is still some what alien..
This concept should be applied to the statues for any future pieces- i would prefer the statues to be somewhat mutated or intertwined with another object or material, to make it seem less conventionalThese images were produced as additional features for the front of the poster, or to add to any future imagery if the corresponding images were smaller than the large one shown in my final poster, as i wouldn’t want the layout to remain the same for each piece. The images using statues work as additional pieces as they are easily recognisable as statues and the human shape, with familiar objects. The darkened machine looking object works as it is recognisable as being a machine with pistons etc..but it’s purpose does not seem apparent so is still some what alien..
This concept should be applied to the statues for any future pieces- i would prefer the statues to be somewhat mutated or intertwined with another object or material, to make it seem less conventional

These images were produced as additional features for the front of the poster, or to add to any future imagery if the corresponding images were smaller than the large one shown in my final poster, as i wouldn’t want the layout to remain the same for each piece. The images using statues work as additional pieces as they are easily recognisable as statues and the human shape, with familiar objects. The darkened machine looking object works as it is recognisable as being a machine with pistons etc..but it’s purpose does not seem apparent so is still some what alien..

This concept should be applied to the statues for any future pieces- i would prefer the statues to be somewhat mutated or intertwined with another object or material, to make it seem less conventional


By spraying some metal with bronze coloured spray paint, i was able to add this bronze colour tone to the models. The metal in rock was the base for my main photography- i wanted a combination of dark rock and bronzed metal, and i also sprayed the moss bronze, so that the natural looking moss and sand would both have mysterious unearthly colours. The hand model was used again with a machine arm going over it as an experimental piece, but i wanted the arm to have more shine and scratches to look more rusticBy spraying some metal with bronze coloured spray paint, i was able to add this bronze colour tone to the models. The metal in rock was the base for my main photography- i wanted a combination of dark rock and bronzed metal, and i also sprayed the moss bronze, so that the natural looking moss and sand would both have mysterious unearthly colours. The hand model was used again with a machine arm going over it as an experimental piece, but i wanted the arm to have more shine and scratches to look more rusticBy spraying some metal with bronze coloured spray paint, i was able to add this bronze colour tone to the models. The metal in rock was the base for my main photography- i wanted a combination of dark rock and bronzed metal, and i also sprayed the moss bronze, so that the natural looking moss and sand would both have mysterious unearthly colours. The hand model was used again with a machine arm going over it as an experimental piece, but i wanted the arm to have more shine and scratches to look more rusticBy spraying some metal with bronze coloured spray paint, i was able to add this bronze colour tone to the models. The metal in rock was the base for my main photography- i wanted a combination of dark rock and bronzed metal, and i also sprayed the moss bronze, so that the natural looking moss and sand would both have mysterious unearthly colours. The hand model was used again with a machine arm going over it as an experimental piece, but i wanted the arm to have more shine and scratches to look more rustic

By spraying some metal with bronze coloured spray paint, i was able to add this bronze colour tone to the models. The metal in rock was the base for my main photography- i wanted a combination of dark rock and bronzed metal, and i also sprayed the moss bronze, so that the natural looking moss and sand would both have mysterious unearthly colours. The hand model was used again with a machine arm going over it as an experimental piece, but i wanted the arm to have more shine and scratches to look more rustic


What i wanted to do through these models was to build upon and around the rock, taking something dormant and show things growing on it and being added to it, with the metal rod almost erupting through, and the wires and pipes seeming as if they naturally grew from it. I used  the statue on top of the rod over the rocket head, because i feel it acted better as a vocal point, because of the bright white of the statue, but in a sense i feel the exhaust would be more suitable in making the metal rod seem to have more of an industrial look and connection to the underground creating more intrigue to whats down below..What i wanted to do through these models was to build upon and around the rock, taking something dormant and show things growing on it and being added to it, with the metal rod almost erupting through, and the wires and pipes seeming as if they naturally grew from it. I used  the statue on top of the rod over the rocket head, because i feel it acted better as a vocal point, because of the bright white of the statue, but in a sense i feel the exhaust would be more suitable in making the metal rod seem to have more of an industrial look and connection to the underground creating more intrigue to whats down below..What i wanted to do through these models was to build upon and around the rock, taking something dormant and show things growing on it and being added to it, with the metal rod almost erupting through, and the wires and pipes seeming as if they naturally grew from it. I used  the statue on top of the rod over the rocket head, because i feel it acted better as a vocal point, because of the bright white of the statue, but in a sense i feel the exhaust would be more suitable in making the metal rod seem to have more of an industrial look and connection to the underground creating more intrigue to whats down below..What i wanted to do through these models was to build upon and around the rock, taking something dormant and show things growing on it and being added to it, with the metal rod almost erupting through, and the wires and pipes seeming as if they naturally grew from it. I used  the statue on top of the rod over the rocket head, because i feel it acted better as a vocal point, because of the bright white of the statue, but in a sense i feel the exhaust would be more suitable in making the metal rod seem to have more of an industrial look and connection to the underground creating more intrigue to whats down below..What i wanted to do through these models was to build upon and around the rock, taking something dormant and show things growing on it and being added to it, with the metal rod almost erupting through, and the wires and pipes seeming as if they naturally grew from it. I used  the statue on top of the rod over the rocket head, because i feel it acted better as a vocal point, because of the bright white of the statue, but in a sense i feel the exhaust would be more suitable in making the metal rod seem to have more of an industrial look and connection to the underground creating more intrigue to whats down below..

What i wanted to do through these models was to build upon and around the rock, taking something dormant and show things growing on it and being added to it, with the metal rod almost erupting through, and the wires and pipes seeming as if they naturally grew from it. I used  the statue on top of the rod over the rocket head, because i feel it acted better as a vocal point, because of the bright white of the statue, but in a sense i feel the exhaust would be more suitable in making the metal rod seem to have more of an industrial look and connection to the underground creating more intrigue to whats down below..


With the three base images, i experimented with the golden sand again, also using some moss from outdoors for a lumpy organic texture. i used a rocket looking exhaust coming from the ground, showing a connection to the undergound (the club), which i tried (and failed) to start a fire in to produce smoke, depicting the intense enclosed heat from the club. the statue arm works better than the hand used in the last photographs, as it is less realistic, which is want we want. the beige colour adds another colour, a well needed light tone to the photography. It all looks like an apocolpytic wasteland..although this is the style i like, i don’t want it to have an existing theme of a wasteland- i still want it to be open to interpretation. 
What i liked about these photos was the colour produced, a subtle gradient that adds a lot to the imagery. With the three base images, i experimented with the golden sand again, also using some moss from outdoors for a lumpy organic texture. i used a rocket looking exhaust coming from the ground, showing a connection to the undergound (the club), which i tried (and failed) to start a fire in to produce smoke, depicting the intense enclosed heat from the club. the statue arm works better than the hand used in the last photographs, as it is less realistic, which is want we want. the beige colour adds another colour, a well needed light tone to the photography. It all looks like an apocolpytic wasteland..although this is the style i like, i don’t want it to have an existing theme of a wasteland- i still want it to be open to interpretation. 
What i liked about these photos was the colour produced, a subtle gradient that adds a lot to the imagery. With the three base images, i experimented with the golden sand again, also using some moss from outdoors for a lumpy organic texture. i used a rocket looking exhaust coming from the ground, showing a connection to the undergound (the club), which i tried (and failed) to start a fire in to produce smoke, depicting the intense enclosed heat from the club. the statue arm works better than the hand used in the last photographs, as it is less realistic, which is want we want. the beige colour adds another colour, a well needed light tone to the photography. It all looks like an apocolpytic wasteland..although this is the style i like, i don’t want it to have an existing theme of a wasteland- i still want it to be open to interpretation. 
What i liked about these photos was the colour produced, a subtle gradient that adds a lot to the imagery. With the three base images, i experimented with the golden sand again, also using some moss from outdoors for a lumpy organic texture. i used a rocket looking exhaust coming from the ground, showing a connection to the undergound (the club), which i tried (and failed) to start a fire in to produce smoke, depicting the intense enclosed heat from the club. the statue arm works better than the hand used in the last photographs, as it is less realistic, which is want we want. the beige colour adds another colour, a well needed light tone to the photography. It all looks like an apocolpytic wasteland..although this is the style i like, i don’t want it to have an existing theme of a wasteland- i still want it to be open to interpretation. 
What i liked about these photos was the colour produced, a subtle gradient that adds a lot to the imagery. 

With the three base images, i experimented with the golden sand again, also using some moss from outdoors for a lumpy organic texture. i used a rocket looking exhaust coming from the ground, showing a connection to the undergound (the club), which i tried (and failed) to start a fire in to produce smoke, depicting the intense enclosed heat from the club. the statue arm works better than the hand used in the last photographs, as it is less realistic, which is want we want. the beige colour adds another colour, a well needed light tone to the photography. It all looks like an apocolpytic wasteland..although this is the style i like, i don’t want it to have an existing theme of a wasteland- i still want it to be open to interpretation. 

What i liked about these photos was the colour produced, a subtle gradient that adds a lot to the imagery. 


This was the first quick model i made. I feel this image is a bit too blatant, and is too zombie-esque.. but i like the darkness of the sand, and how it doesn’t quite look like sand you would find on the beach.. subtle changes in colour like this help to get the look that i want-recognisable but not right..and with most people it seemed to play tricks on them, looking like a real hand then realising its not. Although its quite dark i hope it represents the underground club scene. It also shows pushing through, a feeling that people get when out, when they reach a high, from the drop in a good tune or something similar..This was the first quick model i made. I feel this image is a bit too blatant, and is too zombie-esque.. but i like the darkness of the sand, and how it doesn’t quite look like sand you would find on the beach.. subtle changes in colour like this help to get the look that i want-recognisable but not right..and with most people it seemed to play tricks on them, looking like a real hand then realising its not. Although its quite dark i hope it represents the underground club scene. It also shows pushing through, a feeling that people get when out, when they reach a high, from the drop in a good tune or something similar..This was the first quick model i made. I feel this image is a bit too blatant, and is too zombie-esque.. but i like the darkness of the sand, and how it doesn’t quite look like sand you would find on the beach.. subtle changes in colour like this help to get the look that i want-recognisable but not right..and with most people it seemed to play tricks on them, looking like a real hand then realising its not. Although its quite dark i hope it represents the underground club scene. It also shows pushing through, a feeling that people get when out, when they reach a high, from the drop in a good tune or something similar..This was the first quick model i made. I feel this image is a bit too blatant, and is too zombie-esque.. but i like the darkness of the sand, and how it doesn’t quite look like sand you would find on the beach.. subtle changes in colour like this help to get the look that i want-recognisable but not right..and with most people it seemed to play tricks on them, looking like a real hand then realising its not. Although its quite dark i hope it represents the underground club scene. It also shows pushing through, a feeling that people get when out, when they reach a high, from the drop in a good tune or something similar..This was the first quick model i made. I feel this image is a bit too blatant, and is too zombie-esque.. but i like the darkness of the sand, and how it doesn’t quite look like sand you would find on the beach.. subtle changes in colour like this help to get the look that i want-recognisable but not right..and with most people it seemed to play tricks on them, looking like a real hand then realising its not. Although its quite dark i hope it represents the underground club scene. It also shows pushing through, a feeling that people get when out, when they reach a high, from the drop in a good tune or something similar..

This was the first quick model i made. I feel this image is a bit too blatant, and is too zombie-esque.. but i like the darkness of the sand, and how it doesn’t quite look like sand you would find on the beach.. subtle changes in colour like this help to get the look that i want-recognisable but not right..and with most people it seemed to play tricks on them, looking like a real hand then realising its not. Although its quite dark i hope it represents the underground club scene. It also shows pushing through, a feeling that people get when out, when they reach a high, from the drop in a good tune or something similar..