With my project I wanted to create a brand identity, and I am fairly satisfied with my logo; I feel it is versatile enough to be used in many different formats, and I would like to see the logo come to life through more promotional features, and I would have liked to produce a physical item, perhaps a 3d metal sculpture.
I feel that given the 3d weight of the logo, I would like to produce a series of promotional posters for the club, which would be a better way to introduce the brand. If I were to make a sculpture of the logo, it could be placed in different locations and photographed- perhaps in similar east London locations, or/ and industrial locations, to set the tone.
Equally I could shoot a more broad variety of locations, to reach out to more people, but shot in the same tones/ style- this way I can still target a particular electro music audience, but the sub categories (drum and bass, dub step etc) , but not to be so broad as to target mainstream house music audiences etc. the poster series I produced will be easier to visualize with a promotional series seen first.
I would like to take the time to invest in some model making equipment and develop some skills, so I can produce the exact scenes that I want, and create more organic wood/ stone looking sculptures to intertwine with the existing metal works in my models.
I would like to experiment with altering miniature people models, similar to the work of slinkachu, but with my own twist on the style. I am happy with the typographic choices made on the posters, but would like to invest in a couple of good quality premium fonts, and attempt to create my own, unique to the brand. I wanted the posters to have a flat black background to accentuate the photography, but I feel that I can be too flat by working like this, and should experiment more to make everything flow- this could be achieved by developing the logo poster series, as previously stated.
For me, every different thing made for the brand, grows the brand and makes it feel more real, so I’d like to create a webpage for the club. I did not have time to print the posters while in London, but now I would like to take the time to print the posters and take put them up in locations such as shoreditch and take some photos, and ask people what they think of the poster/ if they would go, as if it were a real club, based on the visual identity.